Wildberries connects local sellers to customers across seven neighboring markets where the platform operates, creating new opportunities for exports. Sales of Uzbek textile products rose by 117% in Kyrgyzstan, 114% in Belarus, 108% in Kazakhstan, and 63% in Russia in 2024.
Uzbekistan ranks among the world’s top 10 cotton producers, and its textile industry plays a vital role in the national economy, employing 570,000 people out of a population of approximately 37 million. Uzbek textiles stand out for their high quality and competitive cost, making them attractive to Wildberries’ international customer base.
The most popular products included T-shirts, pajamas, long-sleeves, polo shirts, and trousers. Among the fastest-growing items in terms of sales volume, jackets saw an increase of 2479%, while baby jackets rose by 936% and thermal turtlenecks by 647%.
As part of the company’s mission to support local businesses in its countries of presence, Wildberries offers training for Uzbek entrepreneurs in partnership with the Uzbekistan Chamber of Commerce and Industry. In 2024, the company held over 90 seminars for Uzbek entrepreneurs on how to launch and scale their sales on the marketplace, helping to boost their export potential.
Wildberries is also developing the Women Entrepreneurs (WE) Fintech initiative in partnership with the Fintech Association of Uzbekistan, whose aim is to advance digital and e-commerce skills among women. The association brings together girls and women preparing to launch small businesses, and Wildberries conducts training sessions for them under its PRO WB educational program.
