Jack Neo is a highly respected filmmaker, actor, and screenwriter with a career spanning over three decades. Known for directing films such as “Money No Enough” and “Ah Boys to Men“, Neo’s ability to connect with audiences through compelling storytelling has made him a household name.
Neo’s first collaboration with Watch Exchange includes the brand’s co-sponsorship of his latest film, “I Want To Be Boss”, which premiered on January 24, 2025. The film incorporates a subplot about AI-generated scams targeting unsuspecting individuals, drawing attention to the growing issue of fraudulent transactions. This theme resonates with challenges faced by first-time luxury watch buyers, many of whom struggle to differentiate genuine timepieces from counterfeits.
“We are honored to welcome Jack Neo as our brand ambassador,” said Watch Exchange’s founder. “His values of authenticity and integrity align perfectly with our mission to provide a trusted place for buying, selling, consigning, and trading brand new and pre owned luxury watches. This partnership goes beyond brand representation—it aims to empower consumers with knowledge, ensuring they make informed, secure decisions when investing in a timepiece.”
With the growing demand for pre owned Rolex and other luxury timepieces, concerns over counterfeit and stolen goods have increased. The pre-owned luxury watch market has expanded rapidly in recent years, attracting both seasoned collectors and first-time buyers who may be more vulnerable to fraud.
As a fully licensed business by the Singapore Police Force (SPF) and regulated by the Ministry of Law for purposes of anti-money laundering and countering the financing of terrorism, Watch Exchange follows strict authentication and verification procedures to ensure that every watch sold is 100% genuine and legally sourced. These rigorous standards provide peace of mind to individuals looking to buy or sell watches in Singapore, reinforcing Watch Exchange’s commitment to consumer protection and industry integrity.
Collectors and watch enthusiasts can explore a curated selection of pre-owned luxury watches at Watch Exchange’s watch shop in Far East Plaza or browse online for a seamless and secure experience.
