Philanthropic Program of Brewing Pioneer Kicks Off Annual Initiative to Nurture and Empower the Future of Craft Beer
Samuel Adams Brewing the American Dream® Opens Applications In Search of 14th Brewing & Business Experienceship Winner
BOSTON, March 03, 2025 – Samuel Adams proudly opens applications for its annual Brewing & Business Experienceship, the signature initiative of the brand’s philanthropic program, Brewing the American Dream®. In the search for its 14th Experienceship winner, the craft beer pioneer is offering brewers across the country a chance at unparalleled mentorship and resources to help grow their business.
The Brewing & Business Experienceship awards one lucky craft brewer the opportunity to work with experts at Samuel Adams’ Boston Brewery to deepen their skillset in the business of brewing and work side-by-side on a special collaboration beer. The program also provides lifelong support through the Brewing the American Dream® network.
Past winners of the Experienceship have come from across the country and from all walks of life, representative of the diverse range of passionate brewers that live at the heart of the craft beer community. From Checkerspot Brewing in Baltimore, MD, to Funkytown Brewery in Chicago, IL, and most recently Crowns & Hops out of Los Angeles, CA, each winner has engaged the program within the unique trajectory of their business. The opening of this year’s applications creates a window for a fresh batch of brewers to share their stories and ambitions in hopes of joining this distinguished group.
“We are incredibly excited to kick off the search for the next deserving craft brewer to join our Experienceship program,” said Jennifer Glanville Love, Director of Partnerships & Collaborations at Boston Beer Company. “As pioneers in the craft beer industry, following the mission set forth by our founder Jim Koch, we take great pride in our heritage and our ongoing commitment to fostering the next generation of brewers. The Brewing & Business Experienceship is the truest reflection of that mission, and it is our privilege to provide a platform that helps talented, impassioned brewers bring their dreams to life. We look forward to discovering the next great innovator who will carry that spirit forward for years to come.”
Brewery founders are warmly welcomed to apply by March 21st. A selection of finalists will be invited to the Crafting Dreams Beer Bash in NYC this summer to share their brew and business background with Samuel Adams representatives, media, and beer enthusiasts.
